IB 334 - The Business of Sports in Europe

During the 20th century the sports industry grew exponentially from its origins as an amateur pastime to a complex phenomenon that moves billions of dollars on a global scale. Nowadays, we refer to sports as an industry, and one that sees a huge influx of capital: money ranging from sponsors, licensing and broadcasting rights to buyouts by venture capital and investments by billionaires. The sports industry is the largest entertainment industry world-wide, with the most popular sports and teams showcasing a positive impact on the global economy.

Course Information


International Business

Term(s) Offered:




Language of instruction:


Contact Hours:


The World is Your Classroom

Take courses at our Centers abroad, directly enroll at a local partner university, or build a schedule with courses from both. Use the Course Finder to explore all the courses offered at our IES Abroad Centers. Additional course options at prestigious local universities are available on the program page and partner university websites.

Browse Our Courses