Representation Matters: Marketing to Underrepresented Students
Our presenters provided a five-step marketing framework to help engage unique and multifaceted identities in studying abroad marketing, and focused on first-generation students, race and ethnicity, disabilities, and LGBTQ+ identities.
Presented by:
- Marlowe PadillaStudent Outreach & Ambassador Coordinator and Sydney Alum - IES Abroad
- Asinda SirignanoGlobal Engagement Project Manager - University of Michigan
- Katie Wiggins-GawlikGlobal Education Advisor - University of Michigan Ross School of Business
Trends in Customized & Faculty-Led Programming: Where We’ve Been, Where We’re Going
In this session, our presenters shared case studies to demonstrate the trends in customized and faculty-led programs, and participants identified and explored how these trends can inform policy and practice.
Presented by:
- Katie BurkeAssociate Director, Customized & Faculty-Led Programs - IES Abroad
- Margaret Hall, Ph.D.Assistant Professor of IT Innovation - University of Nebraska Omaha
- Michael S. KeiblerCo-op Advisor, Global Engineering Track - University of Louisville
Managing Mental Health on Campus and Abroad
Through case studies and group discussion, participants explored how mental health issues are addressed on campus and abroad, and shared resources for helping students manage their mental health needs.
Presented by:
- Mary E. Grigar, Ph.DAssistant Dean of Students and Director of the Health and Wellness Center - Lake Forest College
- Stephanie RockAssociate Dean of Students - IES Abroad