Market Your Customized Program

There's more to digital marketing than social media. Between our media and yours (and your college or university's), you can create a multi-channel campaign to capture students attention at every turn (or click).

Digital Media Marketing Toolkit

Marketing in print may not seem like an obvious choice when promoting your program to mostly Gen Z students. However, as print marketing becomes less unbiquitous, it also becomes more unique. Anecdotally, students have actually said that they like a tangible, rather than electonic, source of information; something they can take with them, hold in their hands, refer back to, and bring home and share with their parents. Note that we can brand or co-brand materials with your university, department, or office logo. Explore our examples below.

Print Marketing Toolkit

Word-of-mouth and face-to-face interactions are the best way to connect and convey information. Luckily, most of these opportunities can be recreated virtually to promote your program on campus or remotely, some of which may be unique to your university. Below are several ideas for where you might be able to capture students' attention.

In-Person/Virtual Marketing Toolkit

How to post, when to post, where to post? Social Media is ever-evolving and there's always a new trend or platform. Don't worry about keeping up―we'll keep up for you. View our ideas and sample posts below by social media platform, and let us know if we can draft a post for you. And, if you need some inspiration, check out IES Global and IES Global Center social media accounts. 

Social Media Marketing Toolkit