The marketing function is an essential part of almost every large business enterprise. To be effective, senior business managers and leaders must understand how marketing activities are connected to overall organizational performance, and any...
Business ethics do not deal with what is legal, but with the application of moral standards to business decisions. The majority of moral standards relate to personal behavior, which is not necessarily legislated and varies according to cultural...
The primary aim of this course is to provide the student with an overview of both established and contemporary knowledge in the area of culture and psychology and to facilitate the student in gaining insight into the ethnocentric nature of western...
This course will cover the cultural and political interaction between the Arab world and the West in the contemporary world. Topics will include the long-term impact of the penetration of Europe into the Islamic World, Orientalism, and Occidentalism...
The course, from a comparative perspective, examines the current process of wall building along borders experienced by diverse nation-states in the Western world. Despite the fact that common discourse on globalization dismisses borders as...
Spanish Literature has generated a significant number of literary myths in Western literature; these myths have been found in other literary works and have been noted in many imitations. El Quijote is a prime example, as well as others like Don Juan...
Crime, criminal law, and criminal justice are more than ever on the political agenda of national governments, in Europe and in the US. Widespread concern about rising crime, “insecurity” and anti-social behavior and new analyses of crime are leading...
This course provides students with the strategic and technical tools and approaches needed to comprehensively understand and effectively manage brands in various contexts, industries, and markets.
The course will draw on several local cases to...
This course is a survey of Western musical practice from the Middle Ages to the 21st century. While learning how to develop critical listening skills, the student will explore each different stylistic period, its historical context and certain...
Wars and crises were a permanent feature of European politics up to the end of WWII. Since the start of the European unification project, the old-style politics of military confrontation has lost weight in the continent. However, political crises...