Courses

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IR 337 - The Arab World and the West

This course will cover the cultural and political interaction between the Arab world and the West in the contemporary world. Topics will include the long-term impact of the penetration of Europe into the Islamic World, Orientalism, and Occidentalism...

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LT 388 - Cultural Myths and Spanish Literature

Spanish Literature has generated a significant number of literary myths in Western literature; these myths have been found in other literary works and have been noted in many imitations. El Quijote is a prime example, as well as others like Don Juan...

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MK 300 - Marketing Concepts

This course is created to provide a comprehensive overview of basic marketing concepts. During this course, participants will learn how firms create value for their (potential) customers by examining their needs. While learning about theory-based...

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MK/IB 346 - Brand Management

This course provides students with the strategic and technical tools and approaches needed to comprehensively understand and effectively manage brands in various contexts, industries, and markets.

The course will draw on several local cases to...

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