MK/IB 344 - International Business: Towards a Global Market

Discussion and evaluation of different approaches to international business activities, focusing on differences in historical development and on the influences of environmental - particularly socio-cultural – variables. Discussions of possible future developments in international business in view of the ongoing trend towards globalization. The course is aimed at increasing the students’ awareness and understanding of factors outside the business sphere, such as cultural competence, which might have a decisive influence on the long- term viability and success in a one-world-market in the face of global competition.

Course Information

Discipline(s):

International Business
Marketing

Term(s) Offered:

Fall

Credits:

3

Language of instruction:

English

Contact Hours:

45

Prerequisites:

At least two courses of introductory-level studies in business, economics and/or finance

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