We are happy to announce John Hudson as the new Center Director for our Buenos Aires Center. Born and raised in Argentina, John has extensive experience living and learning abroad himself. He holds a Bachelor of Science Degree in Electrical Engineering from Purdue University, and he earned a Master’s Degree in Business Administration at Duke University’s Fuqua School of Business.
Most recently, John served as Director for the Buenos Aires Global Campus and Assistant Academic Dean for CEA. He was in charge of setting up the new Center in 2010, and since then has directed center operations, including daily management of the center campus, the recruitment and oversight of center faculty, and the supervision of center academic standards. Further duties include those as center liaison to U.S. colleges and universities, the maintenance of local university partnerships, and customized programs development. In addition to his responsibilities at their Buenos Aires center, John also supported CEA’s operations in other parts of Latin America, including Chile, Costa Rica, and Brazil.
John has served as the Director for the Graduate Marketing Program at the Universidad Argentina de la Empresa as well as Director of the MBA Program at the Universidad de Palermo, Graduate School of Business in Buenos Aires. In Argentina, he has held numerous teaching appointments in the fields of international business and marketing, and John has served as a Visiting International Scholar at Virginia Commonwealth University.
John stays active as a researcher, and his recent publications include the article “International Brand Strategy: Is the Country of Origin Effect Still Relevant?” and a case study entitled “The Launch of Aleve in Argentina”.
John began as the new IES Buenos Aires Center Director on Monday, September 24.