The European integration is often attributed to having brought peace and prosperity to a continent reduced to ruins by the Second World War, but now the European project is facing an existential crisis with the many challenges that it had to deal...
Deriving from various approaches to Strategic Management Research, this course will examine contemporary issues regarding the consequences of the globalization of market and industries on different businesses and stakeholders. Starting by introducing...
This course examines the practical application of project management within a business context, emphasizing a customer-centric approach. Students will engage in a customized project, applying theoretical principles to real-world scenarios across the...
This course examines the practical application of project management within a business context, emphasizing a customer-centric approach. Students will engage in a customized project, applying theoretical principles to real-world scenarios across the...
To be effective, business leaders must understand the factors responsible for their firm’s past performance and be able to identify those changes (inside or outside the firm) that are most likely to help or hurt future performance. This course...
The marketing function is an essential part of almost every large business enterprise. To be effective, senior business managers and leaders must understand how marketing activities are connected to overall organizational performance, and any...
The marketing function is an essential part of almost every large business enterprise. To be effective, senior business managers and leaders must understand how marketing activities are connected to overall organizational performance, and any...
During the 20th century the sports industry grew exponentially from its origins as an amateur pastime to a complex phenomenon that moves billions of dollars on a global scale. While sports have been affected by and simultaneously contributed to...
During the 20th century the sports industry grew exponentially from its origins as an amateur pastime to a complex phenomenon that moves billions of dollars on a global scale. Nowadays, we refer to sports as an industry, and one that sees a huge...
To be able to do business effectively either with or in Latin America, international managers must understand the key factors, both uncontrollable and controllable, internal and external, that will affect their firm’s performance. This course will...