Visual storytelling is a precious tool that is used extensively in several business fields: Cinema, Advertisement, Marketing, Music, Television, Journalism, Corporate and Documentary Production, etc. Digital videos have become crucial resources since...
The impact of digital technology on business and on society is so deep that within two decades, whole industries have been fundamentally disrupted, not to mention the lives and behavior's of consumers and business decision makers.
The result is a...
This course is designed to provide students with the skills to negotiate life, providing them with approaches to create a sustainable, equitable, and fair world, based on the resolution of conflict. Negotiation is a socially interactive process of...
This course introduces students to Korean language and culture through literature and everyday expression. Through short stories, poems, proverbs, and conversational texts presented in English with basic Korean exposure, students explore how language...
This course explores the foundations of professional journalism, and critically examines – through practical trial – the bases of the ethical code that developed out of the practice of the journalistic profession in the age of print, and undergirded...
This course will examine Storytelling as a conceptualized discipline, a series of consistent techniques and a powerful communication resource. Storytelling will be explored through its applications across multidisciplinary and interconnected fields...
The goal of this class is to familiarize the students with luxury codes (specificities) and communication, and to emphasize that luxury marketing is different from the “classic” marketing used for the mass market. After a brief review of fundamental...
This course will provide an overview of Digital Marketing tendencies from a communications perspective. Analyzing current Internet, mobile, and multi-media campaigns, we will evaluate evolving marketing techniques and promotional technologies and...
Photojournalism in Barcelona is an experiential learning-based course with the aim of integrating the IES Study Abroad student into the cultural, social and political life of Barcelona in particular, and Spain and Catalunya in general, through the...