The course explores key concepts in Organizational Behavior with a focus on developing the knowledge and skills needed to lead effectively in today’s dynamic, diverse, and global work environments. Students examine individual, team, and...
The course aims to provide students with opportunities to engage with concepts surrounding global corporate citizenship, ethical leadership and social entrepreneurship. We will also explore the concept of “new” business as defined by Jan Jonkers...
This is a 200 / 300 Marketing course intended for business and non-business students interested in cross cultural Marketing and Marketing communications planning, addressing urban Latin American markets.
Differences among Latin American countries...
The course will delve into the key elements of marketing as they apply to sports, including branding, sponsorship, fan engagement, digital marketing, and event promotion. It bridges the gap between general marketing theories and the specialized...
This course is created to provide a comprehensive overview of basic marketing concepts. During this course, participants will learn how firms create value for their (potential) customers by examining their needs. While learning about theory-based...
This course is created to provide a comprehensive overview of basic marketing concepts. During this course, participants will learn how firms create value for their (potential) customers by examining their needs. While learning about theory-based...
In today’s highly competitive, connected and converged world, creating and sustaining competitive advantage requires insight and a clear and solid understanding of marketing principles. We will explore the fundamental concepts of marketing examining...
In today’s highly competitive, connected and converged world, creating and sustaining competitive advantage requires insight and a clear and solid understanding of marketing principles. We will explore the fundamental concepts of marketing, examining...
The goal of this course is to help students appreciate the key features of Japanese marketing strategy. Japan’s success in the production of quality products and its ability to market them is almost legendary. The business communities in the world...
The course introduces students to strategic marketing, and invites them to apply these principles to Italian wine and food businesses through the use of local case studies. In studying these businesses principles, students will also gain a better...