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MK 221 - Sports Marketing from an International Perspective

The course will delve into the key elements of marketing as they apply to sports, including branding, sponsorship, fan engagement, digital marketing, and event promotion. It bridges the gap between general marketing theories and the specialized practices needed in the sports context. Students will learn how to effectively market sports entities (teams, leagues, athletes) and how to leverage sports as a platform for brand promotion.

Course Information

Discipline(s):

Marketing

Term(s) Offered:

Fall
Spring

Credits:

3

Language of instruction:

English

Contact Hours:

45

Prerequisites:

None
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