As a powerful tool for creating lasting value for a company and its customers, the brand is one of a firm’s most important assets. ‘Brand’ plays a central role not only in defining a company’s market positioning but also in communicating its identity...
This course focuses on the application of Strategic Management tools for rational decision-making in firm settings, specifically addressing Strategy at the Business and Corporate levels. To be effective, business leaders and strategists must...
This course focuses on the application of Strategic Management tools for rational decision-making in firm settings, specifically addressing Strategy at the Business and Corporate levels. To be effective, business leaders and strategists must...
“Leaders aren’t born, they are made. And they are made just like anything else, through hard work. And that’s the price we’ll have to pay to achieve that goal, or any goal”. —Vince Lombardi.
We often feel that we are misunderstood or that we cannot express ourselves properly, yet we also have the impression that, especially in everyday matters, we get along pretty successfully; we also know that e.g. a good poem expresses far more than...
This course has been designed to introduce students to Hispanic cultures and their societies. Spain and Latin America will be approached from a transatlantic perspective taking into consideration their diversity and their complexity. Questions...
The main aim of this course is to provide the student with an overview of both established and contemporary knowledge in the area of culture and psychology, and to facilitate the student in gaining insight to the ethnocentric nature of western...
Today Germany represents the biggest economy right in the middle of Europe. Germany has been an “economic locomotive” - together with the US and Japan- and a long-term “world export champion”. Now it faces dramatic challenges both domestically and...
This course introduces students to Germany’s economic and political model with a special focus on Germany’s role in the European and global economy. The course adopts an interdisciplinary approach that combines political science, economics, history...