International Business: Towards a Global Market

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Course Information
Discipline(s): 
Marketing
International Business
Terms offered: 
Fall
Credits: 
3
Language of instruction: 
English
Prerequisites: 
  • At least two courses of introductory-level studies in business, economics and/or finance
Description: 

Discussion and evaluation of different approaches to international business activities, focusing on differences in historical development and on the influences of environmental - particularly socio-cultural – variables. Discussions of possible future developments in international business in view of the ongoing trend towards globalization. The course is aimed at increasing the students’ awareness and understanding of factors outside the business sphere, such as cultural competence, which might have a decisive influence on the long- term viability and success in a one-world-market in the face of global competition.

Attendance policy: 

IES Abroad Vienna requires attendance at all class sessions, including field study excursions, internship meetings, scheduled rehearsals, and exams. Attendance will be monitored and unexcused absences will affect the student’s grade via the “Participation” component of each course’s final grade.

Excused Absences

  • Excused absences are permitted only when a student is ill, when class is held on a recognized religious holiday traditionally observed by the particular student, or in the case of a grave incident affecting family members.
  • To be granted an excused absence, the student must write an email to his/her professor in a timely manner stating the reason for the absence (and, if appropriate, how long they expect to be away) with a cc to Center administrative staff. In an emergency, the student may call Student Services or the Front Desk. If the student is unable to send an email (too sick, no computer), he/she may call the Student Assistant at the front desk (01/512 2601-11) who will then write the email described above and send it to said parties as stated above, with a cc to the student.
  • If a student is absent 3 consecutive days or more, he/she will need to obtain a doctor’s note and then submit this to the Registrar’s office.
Method of presentation: 
  • Lectures
  • Discussions
  • Student presentations
Required work and form of assessment: 
  • Class participation in discussion; one presentation of a case-study (analysis, recommendations) - 25%
  • Midterm exam, based on lectures and complementary reading -25%
  • Final exam, based on lectures and complementary reading - 25%
  • One 10-12 pages research paper covering issues in global business - 25%
content: 
  1. Development of business in Europe; development of business in the USA and global aspects..
  2. Overview of the relevant economic and social settings for global business (international trade, foreign direct investment, mergers and acquisitions, labor migration, social and political developments).
  3. Management issues (focus on cross cultural management).
  4. Possible future developments in international business (global scenarios).
Required readings: 

Assigned from:

  • Adler, Nancy J. International Dimensions of Organizational Behaviour. 4th ed. Cincinnati: South Western, 2002
  • Balance, Robert H. International Industry and Business.
  • Bürgenmeier, B., and J. L. Mucchielli. Multinationals and Europe 1992: Strategies for the Future. Routledge, 1991.
  • Cowling, Keith. Beyond Capitalism: Towards a New World Economic Order. New York: St. Martin’s Press, 1994.
  • Daniels, John D., and Lee H. Radebaugh. International Business: Environment and Operations. 8th ed. Addison-Wesley, 1998.
  • Hampden-Turner, Charles and Fons Trompenaars. Building Cross-Cultural Competence. London, 2000.
  • IMF. Issues and Developments in International Trade Policy. August 1992.
  • Mead, Richard. International Management: Cross-Cultural Dimensions. 2nd ed. Cambridge, MA: Blackwell, 1994.
  • Moss-Kanter, Rosabeth. World Class. New York: Simon & Schuster, 1995.
  • Neal, Larry, and Daniel Barbezat. The Economics of the European Union and the Economies of Europe. New York: Oxford University Press, 1998.
  • Nugent, Neill, and Rory O’Donnell. The European Business Environment. London: Macmillan Press, 1994.
  • Ricks, David. Blunders in International Business. 1993.
  • Schneider, Susan and Jean Louis Barcaux: Managing Across Culture.
  • Smith, David. Eurofutures. Five Scenarios for the Next Millenium. Capstone, 1997.