Contemporary Business Issues And The Eu

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Course Information
International Business
Terms offered: 
Fall, Spring
Language of instruction: 

This course will give students a better understanding of the business environment in the EU and the challenges and opportunities for companies operating within its borders. Whether a small enterprise or a global business, every commercial endeavour is influenced by EU political and economic developments. The EU continues to be the most important market for U.S. businesses, as well as the biggest investor in the United States and the biggest recipient of U.S. investments. The EU will play a major role in the efforts toward a global economic recovery; and for this reason, its strategies for sustainable development and increased competitiveness will be carefully analysed. The business opportunities resulting from deregulation and the liberalisation of European industries, the completion of the Single market, and the liberalisation of the financial services markets will be discussed as well as the issues of energy security and the EU’s relations with its immediate neighbours. A special emphasis will be placed on the evolution and the challenges facing the Economic and Monetary Union. The opportunities arising from the emerging markets in Europe and the EU enlargement will be scrutinised carefully. Special attention will be paid to the European environmental policy, the challenges of climate change and the way Europe is responding to these threats. The issues of sustainable international development and fair global trade will be covered extensively. The course work is participative and interactive.