Fundraising Tip Sheet for #GivingTuesday
Thank you for helping us spread the word about #GivingTuesday for IES Abroad Scholarships for students with financial need seeking to study abroad next year! After you set up your personal fundraising page, you can inspire others to give to your page. Here are some tips to get help:
Get the Ball Rolling
Nobody likes to be first. That’s why it’s a good idea to get your fundraising off to a good start by making the first contribution. This will make others more likely to get involved.
Add Your WHY to the Email
The most important thing you can add to your message is why you are fundraising. Let your family, friends, and classmates know why this matters to you, that’s what they care about most! If you studied abroad, share how it impacted you.
Start with Your Close Contacts
It’s always best to start by emailing your close contacts because they are the most likely to donate. Try sending some quick personal messages to your inner circle to build up some momentum. Then send an email to reach all of your other contacts.
Now Move to Social Media
Once you’ve sent your first batch of emails out, it’s time to turn to social media.
One of the best strategies to use on both Facebook and twitter is tagging and thanking people that have already donated while you are asking for new donations. This spreads your message further and lets the people you are asking know that people are already behind you. Need some inspiration? Check out our sample post ideas.
Reengage with Email
Don’t hesitate to send a few follow up emails. Emails are easy to overlook and people often open them up quickly and then forget to go back to them. Use email to keep people up to date with your progress as you hit different milestones (50% raised, 75% raised, etc) and ask supporters to help you hit the next milestone.
Continue Thanking and Updating Social media
As more of your network gets behind you, keep thanking them on social media and make sure you continue to share your progress towards your goal.
Fundraising often takes a little creativity and persistence, but it’s vitally important to IES Abroad’s mission and you can do it. Know that your effort will make a big difference! Thank you!
Contact the IES Abroad Advancement Office at [email protected] or call 312.944.1750.
IES Abroad is a 501(c)3 not-for-profit organization. Your gift is tax-deductible to the extent allowed by law.