During the 20th century the sports industry grew exponentially from its origins as an amateur pastime to a complex phenomenon that moves billions of dollars on a global scale. While sports have been affected by and simultaneously contributed to accelerated globalizing tendencies, some important distinctions can be made between sports industry models in the US and Europe (Symanski, 2009). Focusing on the European sports industry, this course highlights the structures and systems of governance, and the ownership, financing and management of leagues, teams, facilities and events. Case studies examined include Euroleague Basketball, FC Barcelona, the English Premier League, London 2012 Olympic Games, and innovations in new stadium developments in Europe.
The comparison continues with an analysis of media rights negotiations and commercialization processes for major sports such as Cricket, F1 and Moto Sports. The role of sports marketing, in particular the management of endorsement deals and brands by leading sports apparel companies such as Nike, Adidas and Puma in US and European markets are compared. Throughout the course critical analysis of key issues and controversies affecting the sports industry in Europe is undertaken, including the over-commercialization of sports, ethical scandals involving sports betting, and the sustainability of team and league business models.
Attendance policy:
Attendance is mandatory for all IES classes, including field studies. Any exams, tests, presentations, or other work missed due to student absences can only be rescheduled in cases of documented medical or family emergencies. If a student misses more than three classes in any course half a letter grade will be deducted from the final grade for every additional absence. Seven absences in any course will result in a failing grade.
Learning outcomes:
LEARNING OUTCOMES: By the end of the course students will be able to:
Articulate the complexities of the European sports industry and its economic, social and cultural importance
Compare and contrast the US and European sports industries in terms of governance systems, ownership and business models, competitive strategies, financial management, technology and innovation management, fan behaviour, communication and commercialization strategies.
Critically analyse the key issues and controversies facing the European sports industry as part of accelerated globalizing processes.
Accurately identify and rationally evaluate established and emerging trends in the current and future management of sports entities, facilities and events in Europe.
Method of presentation:
Lectures: These will provide students with the theoretical constructs and concepts used within the course and also to clarify content issues and application
Field studies: These involve activities and visits off site to see first hand the concepts discussed in class. These include RCD Espanyol, DIR Fitness Centre, Basketball club facilities.
Class debates and discussion: These serve to facilitate further understanding and application of concepts covered in class lectures and through experience gained by living and studying in Barcelona.
Analysis of audio-visual materials: Use of a variety of audio and web based materials brings concepts and issues to life and allows for students to fully appreciate the issues being discussed throughout the course
Moodle and course discussion sites: Additional materials to back up the class lecturers will be found on Moodle and the class discussion site through with current information can be delivered to students throughout the course and interaction is expected.
LANGUAGE OF PRESENTATION: English
Field study:
Field study to local team Espanyol stadium
Required work and form of assessment:
REQUIRED WORK AND FORM OF ASSESSMENT: Class participation (25%); oral blog presentation (25%); essay (25%); final exam (25%)
Class participation is assessed according to attendance, completion of class based tasks and activities and active participation in class. Students are expected to prepare all required readings prior to class and actively contribute to class discussions.
The oral blog creation and presentation is done in teams and requires students to add to the development of knowledge in the business of sports in Europe through interactive content generation and dissemination.
Objectives of the blogs:
Create content that critically analyzes a given theme related to the business of sports in Europe;
Diffuse those contents through online networks;
Generate informed discussion about the theme;
Participate actively in the blogs created by other teams.
The presentation of the discussion created on the blog and its outcomes should be 20minutes.
The essay topics to choose from include:
Identify a European sports entity that is currently or has recently been in crisis and analyse the origins of that crisis, the entity’s strategic response to it and evaluate its short term future prospects.
Analyse the extent to which online sports betting is corrupting professional sports in Europe and discuss whether or not this form of betting should be banned.
Compare and contrast US and European fan profiles from one or more sports of your choice. To what extent is the fan now primarily a customer in the sports industry and what impact does this have on sport as a social and cultural activity?
A continuation of the topic presented in the blog focusing on one of the key emerging factors of that aspect of sport business.
A discussion of the key management issues being faced at one of the field visit organisations.
The essay should be a 2,000 words minimum with full academic referencing of sources.
The final exam is an in-class written exam on the main topics covered on the syllabus.
content:
Session 1. Inside the European sports system. The sport media cultural complex.
Zimbolist, Andrew “Sport as Business”, Oxford Review of Economic Policy, v 19, n4 (2003), pp 503 – 511
Smith, Aaron and Bob Stewart “The special features of sport: A critical revisit” in Sport Management Review 13 (2010) 1–13
Session 2. The globalization of sport and its governance in Europe.
Case: Governing football
Haehn, Thomas “Governance and governing bodies in sport” in Handbook on the Economics of Sport, eds Wladimir Andreff and Stefan Szymanski (Cheltenham Glos: Edward Elgar Publishing, 2006), pp 227 – 239
FIFA case study: selected newspaper articles
Session 3. From amateurism to professionalism: a very brief history of sports in Europe
Sloane, Peter J. “The European model of sport” in Handbook on the Economics of Sport, eds Wladimir Andreff and Stefan Szymanski (Cheltenham Glos: Edward Elgar Publishing, 2006), pp 299 – 307
Andreff, Wladimir and Staudohar, Paul D. “European and US Sports Business Models” in Transatlantic Sport: The Comparative Economics of North American and European Sports, (London, Edward Elgar Publishing, 2002), pp 23 – 49
Session 4. How professional leagues and clubs operate in Europe. Organizational and competition structures.
Cases: Leagues (EPL, La Liga, ACB, Euroliga) Szymanski ,Simon “Organising Competition” in Paybooks and Checkbooks: An Introduction to the Economics of Modern Sports (New Jersey : Princeton University Press, 2009), pp 27 – 58
Session 5. Team ownership models.
Cases: Football club cases (FCB, MUFC, AM);
Chadwick, Simon and Arthur, Dave “Mes que un club (More than a club): the commercial development of FC Barcelona” in International Cases in the Business of Sport, eds Simon Chadwick and Dave Arthur (Oxford: Butterworth Heinemann, 2008), pp 1 – 12
Hamil, Sean “Manchester United : the commercial development of a global football brand” in International Cases in the Business of Sport, eds Simon Chadwick and Dave Arthur (Oxford: Butterworth Heinemann, 2008), pp 114 – 134
Urrutia, Ignacio, Robles, Germán, Kase, Kinio and Marti, Carlos “The internationalization of Club Atletico de Madrid S.A.D: creating value beyond borders, a differential strategy” in International Cases in the Business of Sport, eds Simon Chadwick and Dave Arthur (Oxford: Butterworth Heinemann, 2008), pp 205 – 221
Session 6: field visit
Primault, Didier “European professional basketball in crisis: 1992 – 2002” in Handbook on the Economics of Sport, eds Wladimir Andreff and Stefan Szymanski (Cheltenham Glos: Edward Elgar Publishing, 2006), pp 530 – 542
Session 7. Financing European sports organizations . Models of financial management; Revenue / Cost drivers; Profit / debt management. Szymanski, Stefan “The Financial Crisis and English Football: The Dog That Will Not Bark” International Journal of sport Finance (2010) v 5, pp 28 - 40.
Session 8. Financial regulation of sports organizations.
Cases: Spanish soccer finances
Kurscheidt, Markus “The World Cup” in Handbook on the Economics of Sport, eds Wladimir Andreff and Stefan Szymanski (Cheltenham Glos: Edward Elgar Publishing, 2006), pp 197 – 213.
Barajas, Ángel and Plácido Rodríguez Spanish Football Clubs Finances: Crisis and Player Salaries in International Journal of Sport Finance, (2010) v 5, pp 52 – 66.
Session 9. Trends and tendencies in European event and facility management. Major sports events held in Europe 2000-2014. Major event management models in Europe (mixed economy model and city marketing) Preuss, Holger “The Olympics” in Handbook on the Economics of Sport, eds Wladimir Andreff and Stefan Szymanski (Cheltenham Glos: Edward Elgar Publishing, 2006), pp 183 – 196
RACC_Circuit de Catalunya: Sports Infrastructire and Regional Promotion. IESE Business School DG-1512-E (2007)
Session 10. Major sports facility construction in Europe 2000-2014. How ICTs are enhancing event and facility management, as well as spectator experiences.
Cases: London 2012 OGs; RCDE stadium; fitness sector (DiR) Kuper, Simon and Szymanski, Stefan “Happiness – why hosting a World Cup is good for you” in Soccernomics (New York: Nation Books 2009), pp235 – 254
Session 11. Field visit to RCDE stadium. Newspaper articles on stadium development and design in Europe
Session 12. Analysis of new stadium design in Spain – special case: RCD Espanyol
Session 13. Blog presentations
Session 14. Blog presentations and reflections
Session 15. How sports media rights are negotiated in Europe. The owners of key sports media rights in Europe; How media rights are bought and sold; How media organizations exploit rights. Szymanski, Stefan “Sports and Broadcasting” in Paybooks and Checkbooks: An Introduction to the Economics of Modern Sports (New Jersey: Princeton University Press, 2009), pp 125 -155
Parlasca, Susanne “Collective selling of broadcast rights in team sports” in Handbook on the Economics of Sport, eds Wladimir Andreff and Stefan Szymanski (Cheltenham Glos: Edward Elgar Publishing, 2006), pp 719 – 729
Session 16. The impacts of media rights deals on sports management and fans.
Cases: Football, basketball, Olympic Games Bolotny, Fredéric and Bourg, Jean- François “The demand for media coverage” in Handbook on the Economics of Sport, eds Wladimir Andreff and Stefan Szymanski (Cheltenham Glos: Edward Elgar Publishing, 2006), pp 112 – 136
Session 17. The role of ICTs in sport communication. Moving from the broadcast era to the digital era
How the internet is changing sports consumption. Cleland, Jamie A., “The Changing Organizational Structure of Football Clubs and their relationship with the External media”, International Journal of Sport Communication, v 2 (2009), pp 417 – 431
Desbordes, Michel “The future of the Tour de France: from an independent style of organization to “A Formula One Model”? in International Cases in the Business of Sport, eds Simon Chadwick and Dave Arthur (Oxford: Butterworth Heinemann, 2008), pp 358 -371
Session 18. The Playstation generation.
Cases: F1, MotoGP, Tour de France, OGs, EA sports and gaming
Hutchins, Brett, Rowe, David and Roddock, Andy, “Its Fantasty Football made easy: Networked Media, Sport, The internet and the Hybrid Reality of MyFootballClub”, Sociology of Sport Journal, v 6, n 1 (March 2009), pp 89 - 106
Thomas, Jaia A., “Twitter” in Journal of Sports Media, (Spring 2011) v 6, n 1, pp 115 - 120.
Session 19. The European sports consumer. How sport consumer behavior is changing: fan/consumer typologies; the global sports fan. The importance of fan identity, culture and heritage Sullivan, Malcolm, “Sport Consumer” in The Business of Sport Management, ed Simon Chadwick (Harlow, Pearson, 2009), pp128 – 153
Stewart, Bob, Smith, Aaron C.T and Nicholson, Matthew “Sport Consumer Typologies” in Sport Marketing Quarterly, v 12, n 4(2003), pp 205- 217
Session 20. The sport tourist
Kane, Maurice J, “Adventure as a Cultural Foundation: Sport and Tourism in New Zealand”, Journal of Sport and Tourism, v 15, n 1 (Feb 2010)pp 27 – 44.
Session 21. Sport sponsorship and endorsement in Europe. Major sport sponsorship deals 2008-2012.
From philanthropy to brand management: the search for ROI (Return on Investment) on sponsorship deals. Jeanrenaud, Claude “Sponsorship” in Handbook on the Economics of Sport, eds Wladimir Andreff and Stefan Szymanski (Cheltenham Glos: Edward Elgar Publishing, 2006), pp 71 – 76
Session 22. Creating icons (from Beckham to Ronaldo). The ethics of sport sponsorship: the growth of sports betting; tobacco; alcohol. Rein, I, Kotler, P and Shields, B “Reinventing the sports brand” in The Elusive Fan: Reinventing Sports in a Crowded Marketplace (New York:McGraw Hill,2006) pp 93 – 120
Forrest, David and Simmons, Robert, “Sport and Gambling”, Oxford Review of Economic Policy, v 19, n4 (2003)
Session 23. Managing brands in European sport and the role of merchandising. The battle of the brands in Europe: Nike v Adidas v Puma.
Sport and city marketing: BCN Couvelaere, Vincent and Richelieu, André “'Brand Strategy in Professional Sports: The Case of French Soccer Teams” in European Sport Management Quarterly, v 5, n 1 (2005), pp 23 — 46
Session 24. The future of sports business in Europe. Football’s monopoly: financial sustainability and governance under the spotlight. Changing consumer trends and the future of the live event. Mediatization, globalization and competition for the sport product. Saturation and over-commercialization: is it time for sport to return to its roots?
Required readings:
Andreff, Wladimir and Staudohar, Paul. D “European and US Sports Business Models” in Transatlantic Sport: The Comparative Economics of North American and European Sports, (London, Edward Elgar Publishing, 2002), pp 23 – 49
Barajas, ?ngel and Pl?cido Rodr?guez Spanish Football Clubs Finances: Crisis and Player Salaries in International Journal of Sport Finance, (2010) v 5, pp 52 – 66.
Bolotny, Fred?ric and Bourg, Jean- Fran?ois “The demand for media coverage” in Handbook on the Economics of Sport, eds Wladimir Andreff and Stefan Szymanski (Cheltenham Glos: Edward Elgar Publishing, 2006), pp 112 – 136
Chadwick, Simon and Arthur, Dave “Mes que un club(More than a club): the commercial development of FC Barcelona” in International Cases in the Business of Sport , eds Simon Chadwick and Dave Arthur (Oxford: Butterworth Heinemann, 2008), pp 1 – 12
Cleland, Jamie A “The Changing Organizational Structure of Football Clubs and their relationship with the External media”, International Journal of Sport Communication, v 2 (2009), pp 417 – 431
Couvelaere, Vincent and Richelieu, Andr? “'Brand Strategy in Professional Sports: The Case of French Soccer Teams” in European Sport Management Quarterly, v 5, n 1 (2005), pp 23 — 46
Desbordes, Michel “The future of the Tour de France: from an independent style of organization to “A Formula One Model”? in International Cases in the Business of Sport, eds Simon Chadwick and Dave Arthur (Oxford: Butterworth Heinemann, 2008), pp 358 -371
Forrest, David and Simmons, Robert, “Sport and Gambling”, Oxford Review of Economic Policy, v 19, n4 (2003)
Haehn, Thomas “Governance and governing bodies in sport” in Handbook on the Economics of Sport, eds Wladimir Andreff and Stefan Szymanski (Cheltenham Glos: Edward Elgar Publishing, 2006), pp 227 – 239
Hamil, Sean “Manchester United: the commercial development of a global football brand” in International Cases in the Business of Sport, eds Simon Chadwick and Dave Arthur (Oxford: Butterworth Heinemann, 2008), pp 114 – 134
Hutchins, Brett, Rowe, David and Roddock, Andy, “Its Fantasty Football made easy: Networked Media, Sport, The internet and the Hybrid Reality of MyFootballClub”, Sociology of Sport Journal, v 6, n 1 (March 2009), pp 89 - 106
Jeanrenaud, Claude “Sponsorship” in Handbook on the Economics of Sport, eds Wladimir Andreff and Stefan Szymanski (Cheltenham Glos: Edward Elgar Publishing, 2006), pp 71 – 76
Kane, Maurice J, “Adventure as a Cultural Foundation: Sport and Tourism in New Zealand”, Journal of Sport and Tourism, v 15, n 1 (Feb 2010)pp 27-44
Kuper, Simon and Szymanski, Stefan “Happiness – why hosting a World Cup is good for you” in Soccernomics (New York: Nation Books 2009), pp235 – 254
Kurscheidt, Markus “The World Cup” in Handbook on the Economics of Sport, eds Wladimir Andreff and Stefan Szymanski (Cheltenham Glos: Edward Elgar Publishing, 2006), pp 197 – 213
Parlasca, Susanne “Collective selling of broadcast rights in team sports” in Handbook on the Economicsof Sport, eds Wladimir Andreff and Stefan Szymanski (Cheltenham Glos: Edward Elgar Publishing, 2006), pp 719 – 729
Preuss, Holger “The Olympics” in Handbook on the Economics of Sport, eds Wladimir Andreff and Stefan Szymanski (Cheltenham Glos: Edward Elgar Publishing, 2006), pp 183- 196
Primault, Didier “European professional basketball in crisis: 1992 – 2002” in Handbook on the Economics of Sport, eds Wladimir Andreff and Stefan Szymanski (Cheltenham Glos: Edward Elgar Publishing, 2006), pp 530 – 542
RACC_Circuit de Catalunya: Sports Infrastructire and Regional Promotion. IESE Business School DG-1512-E (2007)
Rein, I, Kotler, P and Shields, B “Reinventing the sports brand” in The Elusive Fan: Reinventing Sports in a Crowded Marketplace (New York:McGraw Hill,2006) pp 93 – 120
Sloane, Peter J “The European model of sport” in Handbook on the Economics of Sport, eds Wladimir Andreff and Stefan Szymanski (Cheltenham Glos: Edward Elgar Publishing, 2006), pp 299 – 307
Smith, Aaron and Bob Stewart “The special features of sport: A critical revisit” in Sport Management Review 13 (2010) 1–13
Stewart, Bob, Smith, Aaron C.T and Nicholson, Matthew “Sport Consumer Typologies” in Sport Marketing Quarterly, v 12, n 4(2003), pp 205- 217
Sullivan, Malcolm “Sport Consumer” in The Business of Sport Management, ed Simon Chadwick (Harlow, Pearson, 2009), pp128 - 153
Szymanski, Stefan “Organising Competition” in Paybooks and Checkbooks: An Introduction to the Economics of Modern Sports (New Jersey : Princeton University Press, 2009), pp 27 – 58
Szymanski, Stefan “Sports and Broadcasting” in Paybooks and Checkbooks: An Introduction to the Economics of Modern Sports (New Jersey : Princeton University Press, 2009), pp 125 -155
Szymanski, Stefan “The Financial Crisis and English Football: The Dog That Will Not Bark” International Journal of sport Finance (2010) v 5, pp 28 - 40.
Thomas, Jaia A., “Twitter” in Journal of Sports Media, (Spring 2011) v 6, n 1, pp 115 - 120.
Urrutia, Ignacio, Robles, Germ?n, Kase, Kinio and Marti, Carlos “The internationalization of Club Atletico de Madrid S.A.D: creating value beyond borders, a differential strategy” in International Cases in the Business of Sport, eds Simon Chadwick and Dave Arthur (Oxford: Butterworth Heinemann, 2008), pp 205 – 221
Zimbolist, Andrew “Sport as Business”, Oxford Review of Economic Policy, v 19, n4 (2003), pp 503 – 511
The Business of Sports in Europe
During the 20th century the sports industry grew exponentially from its origins as an amateur pastime to a complex phenomenon that moves billions of dollars on a global scale. While sports have been affected by and simultaneously contributed to accelerated globalizing tendencies, some important distinctions can be made between sports industry models in the US and Europe (Symanski, 2009). Focusing on the European sports industry, this course highlights the structures and systems of governance, and the ownership, financing and management of leagues, teams, facilities and events. Case studies examined include Euroleague Basketball, FC Barcelona, the English Premier League, London 2012 Olympic Games, and innovations in new stadium developments in Europe.
The comparison continues with an analysis of media rights negotiations and commercialization processes for major sports such as Cricket, F1 and Moto Sports. The role of sports marketing, in particular the management of endorsement deals and brands by leading sports apparel companies such as Nike, Adidas and Puma in US and European markets are compared. Throughout the course critical analysis of key issues and controversies affecting the sports industry in Europe is undertaken, including the over-commercialization of sports, ethical scandals involving sports betting, and the sustainability of team and league business models.
Attendance is mandatory for all IES classes, including field studies. Any exams, tests, presentations, or other work missed due to student absences can only be rescheduled in cases of documented medical or family emergencies. If a student misses more than three classes in any course half a letter grade will be deducted from the final grade for every additional absence. Seven absences in any course will result in a failing grade.
LEARNING OUTCOMES: By the end of the course students will be able to:
Lectures: These will provide students with the theoretical constructs and concepts used within the course and also to clarify content issues and application
Field studies: These involve activities and visits off site to see first hand the concepts discussed in class. These include RCD Espanyol, DIR Fitness Centre, Basketball club facilities.
Class debates and discussion: These serve to facilitate further understanding and application of concepts covered in class lectures and through experience gained by living and studying in Barcelona.
Analysis of audio-visual materials: Use of a variety of audio and web based materials brings concepts and issues to life and allows for students to fully appreciate the issues being discussed throughout the course
Moodle and course discussion sites: Additional materials to back up the class lecturers will be found on Moodle and the class discussion site through with current information can be delivered to students throughout the course and interaction is expected.
LANGUAGE OF PRESENTATION: English
Field study to local team Espanyol stadium
REQUIRED WORK AND FORM OF ASSESSMENT: Class participation (25%); oral blog presentation (25%); essay (25%); final exam (25%)
Class participation is assessed according to attendance, completion of class based tasks and activities and active participation in class. Students are expected to prepare all required readings prior to class and actively contribute to class discussions.
The oral blog creation and presentation is done in teams and requires students to add to the development of knowledge in the business of sports in Europe through interactive content generation and dissemination.
Objectives of the blogs:
The presentation of the discussion created on the blog and its outcomes should be 20minutes.
The essay topics to choose from include:
The essay should be a 2,000 words minimum with full academic referencing of sources.
The final exam is an in-class written exam on the main topics covered on the syllabus.
Session 1. Inside the European sports system. The sport media cultural complex.
Zimbolist, Andrew “Sport as Business”, Oxford Review of Economic Policy, v 19, n4 (2003), pp 503 – 511
Smith, Aaron and Bob Stewart “The special features of sport: A critical revisit” in Sport Management Review 13 (2010) 1–13
Session 2. The globalization of sport and its governance in Europe.
Case: Governing football
Haehn, Thomas “Governance and governing bodies in sport” in Handbook on the Economics of Sport, eds Wladimir Andreff and Stefan Szymanski (Cheltenham Glos: Edward Elgar Publishing, 2006), pp 227 – 239
FIFA case study: selected newspaper articles
Session 3. From amateurism to professionalism: a very brief history of sports in Europe
Sloane, Peter J. “The European model of sport” in Handbook on the Economics of Sport, eds Wladimir Andreff and Stefan Szymanski (Cheltenham Glos: Edward Elgar Publishing, 2006), pp 299 – 307
Andreff, Wladimir and Staudohar, Paul D. “European and US Sports Business Models” in Transatlantic Sport: The Comparative Economics of North American and European Sports, (London, Edward Elgar Publishing, 2002), pp 23 – 49
Session 4. How professional leagues and clubs operate in Europe. Organizational and competition structures.
Cases: Leagues (EPL, La Liga, ACB, Euroliga) Szymanski ,Simon “Organising Competition” in Paybooks and Checkbooks: An Introduction to the Economics of Modern Sports (New Jersey : Princeton University Press, 2009), pp 27 – 58
Session 5. Team ownership models.
Cases: Football club cases (FCB, MUFC, AM);
Chadwick, Simon and Arthur, Dave “Mes que un club (More than a club): the commercial development of FC Barcelona” in International Cases in the Business of Sport, eds Simon Chadwick and Dave Arthur (Oxford: Butterworth Heinemann, 2008), pp 1 – 12
Hamil, Sean “Manchester United : the commercial development of a global football brand” in International Cases in the Business of Sport, eds Simon Chadwick and Dave Arthur (Oxford: Butterworth Heinemann, 2008), pp 114 – 134
Urrutia, Ignacio, Robles, Germán, Kase, Kinio and Marti, Carlos “The internationalization of Club Atletico de Madrid S.A.D: creating value beyond borders, a differential strategy” in International Cases in the Business of Sport, eds Simon Chadwick and Dave Arthur (Oxford: Butterworth Heinemann, 2008), pp 205 – 221
Session 6: field visit
Primault, Didier “European professional basketball in crisis: 1992 – 2002” in Handbook on the Economics of Sport, eds Wladimir Andreff and Stefan Szymanski (Cheltenham Glos: Edward Elgar Publishing, 2006), pp 530 – 542
Session 7. Financing European sports organizations . Models of financial management; Revenue / Cost drivers; Profit / debt management. Szymanski, Stefan “The Financial Crisis and English Football: The Dog That Will Not Bark” International Journal of sport Finance (2010) v 5, pp 28 - 40.
Session 8. Financial regulation of sports organizations.
Cases: Spanish soccer finances
Kurscheidt, Markus “The World Cup” in Handbook on the Economics of Sport, eds Wladimir Andreff and Stefan Szymanski (Cheltenham Glos: Edward Elgar Publishing, 2006), pp 197 – 213.
Barajas, Ángel and Plácido Rodríguez Spanish Football Clubs Finances: Crisis and Player Salaries in International Journal of Sport Finance, (2010) v 5, pp 52 – 66.
Session 9. Trends and tendencies in European event and facility management. Major sports events held in Europe 2000-2014. Major event management models in Europe (mixed economy model and city marketing) Preuss, Holger “The Olympics” in Handbook on the Economics of Sport, eds Wladimir Andreff and Stefan Szymanski (Cheltenham Glos: Edward Elgar Publishing, 2006), pp 183 – 196
RACC_Circuit de Catalunya: Sports Infrastructire and Regional Promotion. IESE Business School DG-1512-E (2007)
Session 10. Major sports facility construction in Europe 2000-2014. How ICTs are enhancing event and facility management, as well as spectator experiences.
Cases: London 2012 OGs; RCDE stadium; fitness sector (DiR) Kuper, Simon and Szymanski, Stefan “Happiness – why hosting a World Cup is good for you” in Soccernomics (New York: Nation Books 2009), pp235 – 254
Session 11. Field visit to RCDE stadium. Newspaper articles on stadium development and design in Europe
Session 12. Analysis of new stadium design in Spain – special case: RCD Espanyol
Session 13. Blog presentations
Session 14. Blog presentations and reflections
Session 15. How sports media rights are negotiated in Europe. The owners of key sports media rights in Europe; How media rights are bought and sold; How media organizations exploit rights. Szymanski, Stefan “Sports and Broadcasting” in Paybooks and Checkbooks: An Introduction to the Economics of Modern Sports (New Jersey: Princeton University Press, 2009), pp 125 -155
Parlasca, Susanne “Collective selling of broadcast rights in team sports” in Handbook on the Economics of Sport, eds Wladimir Andreff and Stefan Szymanski (Cheltenham Glos: Edward Elgar Publishing, 2006), pp 719 – 729
Session 16. The impacts of media rights deals on sports management and fans.
Cases: Football, basketball, Olympic Games Bolotny, Fredéric and Bourg, Jean- François “The demand for media coverage” in Handbook on the Economics of Sport, eds Wladimir Andreff and Stefan Szymanski (Cheltenham Glos: Edward Elgar Publishing, 2006), pp 112 – 136
Session 17. The role of ICTs in sport communication. Moving from the broadcast era to the digital era
How the internet is changing sports consumption. Cleland, Jamie A., “The Changing Organizational Structure of Football Clubs and their relationship with the External media”, International Journal of Sport Communication, v 2 (2009), pp 417 – 431
Desbordes, Michel “The future of the Tour de France: from an independent style of organization to “A Formula One Model”? in International Cases in the Business of Sport, eds Simon Chadwick and Dave Arthur (Oxford: Butterworth Heinemann, 2008), pp 358 -371
Session 18. The Playstation generation.
Cases: F1, MotoGP, Tour de France, OGs, EA sports and gaming
Hutchins, Brett, Rowe, David and Roddock, Andy, “Its Fantasty Football made easy: Networked Media, Sport, The internet and the Hybrid Reality of MyFootballClub”, Sociology of Sport Journal, v 6, n 1 (March 2009), pp 89 - 106
Thomas, Jaia A., “Twitter” in Journal of Sports Media, (Spring 2011) v 6, n 1, pp 115 - 120.
Session 19. The European sports consumer. How sport consumer behavior is changing: fan/consumer typologies; the global sports fan. The importance of fan identity, culture and heritage Sullivan, Malcolm, “Sport Consumer” in The Business of Sport Management, ed Simon Chadwick (Harlow, Pearson, 2009), pp128 – 153
Stewart, Bob, Smith, Aaron C.T and Nicholson, Matthew “Sport Consumer Typologies” in Sport Marketing Quarterly, v 12, n 4(2003), pp 205- 217
Session 20. The sport tourist
Kane, Maurice J, “Adventure as a Cultural Foundation: Sport and Tourism in New Zealand”, Journal of Sport and Tourism, v 15, n 1 (Feb 2010)pp 27 – 44.
Session 21. Sport sponsorship and endorsement in Europe. Major sport sponsorship deals 2008-2012.
From philanthropy to brand management: the search for ROI (Return on Investment) on sponsorship deals. Jeanrenaud, Claude “Sponsorship” in Handbook on the Economics of Sport, eds Wladimir Andreff and Stefan Szymanski (Cheltenham Glos: Edward Elgar Publishing, 2006), pp 71 – 76
Session 22. Creating icons (from Beckham to Ronaldo). The ethics of sport sponsorship: the growth of sports betting; tobacco; alcohol. Rein, I, Kotler, P and Shields, B “Reinventing the sports brand” in The Elusive Fan: Reinventing Sports in a Crowded Marketplace (New York:McGraw Hill,2006) pp 93 – 120
Forrest, David and Simmons, Robert, “Sport and Gambling”, Oxford Review of Economic Policy, v 19, n4 (2003)
Session 23. Managing brands in European sport and the role of merchandising. The battle of the brands in Europe: Nike v Adidas v Puma.
Sport and city marketing: BCN Couvelaere, Vincent and Richelieu, André “'Brand Strategy in Professional Sports: The Case of French Soccer Teams” in European Sport Management Quarterly, v 5, n 1 (2005), pp 23 — 46
Session 24. The future of sports business in Europe. Football’s monopoly: financial sustainability and governance under the spotlight. Changing consumer trends and the future of the live event. Mediatization, globalization and competition for the sport product. Saturation and over-commercialization: is it time for sport to return to its roots?
Andreff, Wladimir and Staudohar, Paul. D “European and US Sports Business Models” in Transatlantic Sport: The Comparative Economics of North American and European Sports, (London, Edward Elgar Publishing, 2002), pp 23 – 49
Barajas, ?ngel and Pl?cido Rodr?guez Spanish Football Clubs Finances: Crisis and Player Salaries in International Journal of Sport Finance, (2010) v 5, pp 52 – 66.
Bolotny, Fred?ric and Bourg, Jean- Fran?ois “The demand for media coverage” in Handbook on the Economics of Sport, eds Wladimir Andreff and Stefan Szymanski (Cheltenham Glos: Edward Elgar Publishing, 2006), pp 112 – 136
Chadwick, Simon and Arthur, Dave “Mes que un club(More than a club): the commercial development of FC Barcelona” in International Cases in the Business of Sport , eds Simon Chadwick and Dave Arthur (Oxford: Butterworth Heinemann, 2008), pp 1 – 12
Cleland, Jamie A “The Changing Organizational Structure of Football Clubs and their relationship with the External media”, International Journal of Sport Communication, v 2 (2009), pp 417 – 431
Couvelaere, Vincent and Richelieu, Andr? “'Brand Strategy in Professional Sports: The Case of French Soccer Teams” in European Sport Management Quarterly, v 5, n 1 (2005), pp 23 — 46
Desbordes, Michel “The future of the Tour de France: from an independent style of organization to “A Formula One Model”? in International Cases in the Business of Sport, eds Simon Chadwick and Dave Arthur (Oxford: Butterworth Heinemann, 2008), pp 358 -371
Forrest, David and Simmons, Robert, “Sport and Gambling”, Oxford Review of Economic Policy, v 19, n4 (2003)
Haehn, Thomas “Governance and governing bodies in sport” in Handbook on the Economics of Sport, eds Wladimir Andreff and Stefan Szymanski (Cheltenham Glos: Edward Elgar Publishing, 2006), pp 227 – 239
Hamil, Sean “Manchester United: the commercial development of a global football brand” in International Cases in the Business of Sport, eds Simon Chadwick and Dave Arthur (Oxford: Butterworth Heinemann, 2008), pp 114 – 134
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