A theoretical and practical approach to the various aspects of international business. The course concentrates on the issues which have an impact on the management of multi-nationally diversified corporations, including international marketing and human resource management. The major emphasis in this course is on the interrelationships between the management of finance, marketing and human resources of multinational corporations under changing conditions and in different cultures.
Prerequisites:
introductory business, finance and/or economics and/or international trade
Learning outcomes:
The course objectives are to develop understanding of the principles underlying international business and strategy formulation, to develop skills in analyzing the drivers for internationalisation and in identifying international strategies. At the end of the course the students should be able to analyze how companies should react and position themselves strategically and operationally responding to key issues in Europe’s evolving business environment.
Method of presentation:
Lecture, case studies, discussions, presentations by students
Required work and form of assessment:
1 term paper (20%), 2 tests (25%), 1 final exam (25%), oral presentation (20%), oral participation (10%)
content:
I. Introduction to International Business and Overview
II. Strategic Management
III. International Trade Theory
IV. The decision to become international
V. Mode of entry
VI. Global / International Marketing
VII. Global /International Human Resource Management and Organizational Behaviour
I. Introduction to International Business and Overview
1. Reasons for going international, defining technical terms, global market-places
(Griffin, R.W./Pustay, M. W., Chapter 2, pp. 24-55)
2. The international environment e.g. the European Business environment
(Amatori, F., European business: new strategies, old structures; Nicholls, J./Sargent, M., pp. 42, 43, 61, 113)
3. Discussion and allocation from topics for students presentation
II. Strategic Management
4. Basic principles of strategic management
(De Kluyver, C. A.)
5. The process of strategic management
(De Kluyver, C. A.)
III. International Trade Theory
6. First TEST
The traditional and contemporary Theory of International Trade
(Griffin, R.W./Pustay, M. W., Chapter 6, pp.144-175)
7. The traditional and contemporary Theory of International Trade
(Griffin, R.W./Pustay, M. W., Chapter 6, pp. 144-175) IV. The decision to become international
8. Reasons and objectives to become international
(Griffin, R.W./Pustay, M. W., Chapter 6, pp. 173-175
Case studies provided by the instructor)
9. Selection criterias
(Griffin, R.W./Pustay, M. W., Chapter 12, pp. 326-331
Keegan, W.J./Schlegelmilch, B.B., Chapter 8, pp. 260-265)
10. Strategies for analyzing and entering foreign markets
(Griffin, R.W./Pustay, M. W., Chapter 12, pp. 324-357)
11.Analysis and ranking of international industries markets and competition
(Porter, M., pp. 3 - 46) V. Mode of entry
12. Mode and timing of entry
(Hill, C.W.L., Chapter 14, pp. 478-531)
13.Second TEST
The way of entry by several firms
(Case studies provided by the instructor) VI. Global / International Marketing
14.International Marketing-Mix
(Griffin, R.W./Pustay, M. W., Chapter 16, pp.444-471)
15. Analysis and appreciation of several concepts
(Case studies provided by the instructor)
16. Field trip to a local/regional Global Player
VII. Global / International Human Resource Management and Organizational Behaviour
17.Challenges and approaches of IHRM - Managing (cultural) diversity as a special aspect of
IHRM
(Hill, C.W.L., Chapter 5, pp. 164-199)
18. Students presentations
19.Students presentations
Repetition and summary and preparation for the final exam
20.FINAL EXAM
Required readings:
Amatori, F., European business: new strategies, old structures, Foreign Policy Issue 115, Summer 1999
R.W. Griffen / M.W. Pustay, International business. A managerial perspective (5th ed.), Pearson Prentice
Hall 2007 Charles W.L. Hill, International business. Competing in the global marketplace, Mcgraw Hill, 6 ed. 2007 De Kluyver, C. A. 2000. Strategic Thinking: An Executive Perspective. Upper Saddle River, NJ: Prentice Hall
Porter, M., Competitive Strategy. Techniques for Analyzing Industries and Competitors, NY: The
Free Press, 1980
Nicholls, J. / Sargent, M., Marketing in Europe. The experience of small and medium European food and drink firms, Ashgate Publishing Company 1996
Keegan, W.J. / Schlegelmichl, B.B., Global Marketing Management. A European Perspective, Pearson
Prentice Hall 1999
Recommended readings:
Ball, D., McCullock, W.H., Geringer, M., Frank, P.L., Minor, M.S., International Business, McGraw-Hill
Publishing Co, 10 rev. ed. 2005 Bennett, R., European Business, Prentice Hall 1997 Czinkota, M.R., Ronkainen, I.A., Moffett, M.H., International Business, 7th ed., Thompson Southwestern
2005 Dicken, P., Global Shift – Mapping the changing contours of the world economy, 5th ed., Sage 2006 Mercado et al, European Business, 4th ed. Pearson Education, Essex 2001 Solomon, M./Bamossy, G./Askegaard, S./Hogg, M.K., Consumer Behaviour – A European Perspective, 3 ed., Prentice Hall 2006
International Business Strategies and the EU
A theoretical and practical approach to the various aspects of international business. The course concentrates on the issues which have an impact on the management of multi-nationally diversified corporations, including international marketing and human resource management. The major emphasis in this course is on the interrelationships between the management of finance, marketing and human resources of multinational corporations under changing conditions and in different cultures.
introductory business, finance and/or economics and/or international trade
The course objectives are to develop understanding of the principles underlying international business and strategy formulation, to develop skills in analyzing the drivers for internationalisation and in identifying international strategies. At the end of the course the students should be able to analyze how companies should react and position themselves strategically and operationally responding to key issues in Europe’s evolving business environment.
Lecture, case studies, discussions, presentations by students
1 term paper (20%), 2 tests (25%), 1 final exam (25%), oral presentation (20%), oral participation (10%)
I. Introduction to International Business and Overview
II. Strategic Management
III. International Trade Theory
IV. The decision to become international
V. Mode of entry
VI. Global / International Marketing
VII. Global /International Human Resource Management and Organizational Behaviour
I. Introduction to International Business and Overview
1. Reasons for going international, defining technical terms, global market-places
(Griffin, R.W./Pustay, M. W., Chapter 2, pp. 24-55)
2. The international environment e.g. the European Business environment
(Amatori, F., European business: new strategies, old structures; Nicholls, J./Sargent, M., pp. 42, 43, 61, 113)
3. Discussion and allocation from topics for students presentation
II. Strategic Management
4. Basic principles of strategic management
(De Kluyver, C. A.)
5. The process of strategic management
(De Kluyver, C. A.)
III. International Trade Theory
6. First TEST
The traditional and contemporary Theory of International Trade
(Griffin, R.W./Pustay, M. W., Chapter 6, pp.144-175)
7. The traditional and contemporary Theory of International Trade
(Griffin, R.W./Pustay, M. W., Chapter 6, pp. 144-175) IV. The decision to become international
8. Reasons and objectives to become international
(Griffin, R.W./Pustay, M. W., Chapter 6, pp. 173-175
Case studies provided by the instructor)
9. Selection criterias
(Griffin, R.W./Pustay, M. W., Chapter 12, pp. 326-331
Keegan, W.J./Schlegelmilch, B.B., Chapter 8, pp. 260-265)
10. Strategies for analyzing and entering foreign markets
(Griffin, R.W./Pustay, M. W., Chapter 12, pp. 324-357)
11.Analysis and ranking of international industries markets and competition
(Porter, M., pp. 3 - 46) V. Mode of entry
12. Mode and timing of entry
(Hill, C.W.L., Chapter 14, pp. 478-531)
13.Second TEST
The way of entry by several firms
(Case studies provided by the instructor) VI. Global / International Marketing
14.International Marketing-Mix
(Griffin, R.W./Pustay, M. W., Chapter 16, pp.444-471)
15. Analysis and appreciation of several concepts
(Case studies provided by the instructor)
16. Field trip to a local/regional Global Player
VII. Global / International Human Resource Management and Organizational Behaviour
17.Challenges and approaches of IHRM - Managing (cultural) diversity as a special aspect of
IHRM
(Hill, C.W.L., Chapter 5, pp. 164-199)
18. Students presentations
19.Students presentations
Repetition and summary and preparation for the final exam
20.FINAL EXAM
Amatori, F., European business: new strategies, old structures, Foreign Policy Issue 115, Summer 1999
R.W. Griffen / M.W. Pustay, International business. A managerial perspective (5th ed.), Pearson Prentice
Hall 2007
Charles W.L. Hill, International business. Competing in the global marketplace, Mcgraw Hill, 6 ed. 2007
De Kluyver, C. A. 2000. Strategic Thinking: An Executive Perspective. Upper Saddle River, NJ: Prentice Hall
Porter, M., Competitive Strategy. Techniques for Analyzing Industries and Competitors, NY: The
Free Press, 1980
Nicholls, J. / Sargent, M., Marketing in Europe. The experience of small and medium European food and drink firms, Ashgate Publishing Company 1996
Keegan, W.J. / Schlegelmichl, B.B., Global Marketing Management. A European Perspective, Pearson
Prentice Hall 1999
Ball, D., McCullock, W.H., Geringer, M., Frank, P.L., Minor, M.S., International Business, McGraw-Hill
Publishing Co, 10 rev. ed. 2005
Bennett, R., European Business, Prentice Hall 1997
Czinkota, M.R., Ronkainen, I.A., Moffett, M.H., International Business, 7th ed., Thompson Southwestern
2005
Dicken, P., Global Shift – Mapping the changing contours of the world economy, 5th ed., Sage 2006
Mercado et al, European Business, 4th ed. Pearson Education, Essex 2001
Solomon, M./Bamossy, G./Askegaard, S./Hogg, M.K., Consumer Behaviour – A European Perspective, 3 ed., Prentice Hall 2006
Not offered Spring 2013