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International Business: Towards a Global Market

Center: 
Vienna
Program(s): 
Vienna - Music [1]
Vienna - European Society & Culture [2]
Discipline(s): 
Marketing
International Business
Course code: 
MK/IB 344
Terms offered: 
Fall
Credits: 
3
Language of instruction: 
English
Instructor: 
Dr. Wolfgang Mölzer
Description: 

Discussion and evaluation of different approaches to international business activities, focusing on differences in historical development and on the influences of environmental - particularly socio-cultural – variables. Discussions of possible future developments in international business in view of the ongoing trend towards globalization. The course is aimed at increasing the students’ awareness and understanding of factors outside the business sphere, such as cultural competence, which might have a decisive influence on the long- term viability and success in a one-world-market in the face of global competition.

Prerequisites: 

At least two courses of introductory-level studies in business, economics and/or finance

Method of presentation: 

Lectures, discussions, and student presentations

Required work and form of assessment: 

1. Class participation in discussion; one presentation of a case-study (analysis, recommendations).
2. Midterm exam, based on lectures and complementary reading.
3. Final exam, based on lectures and complementary reading.
4. One 10-12 pages research paper covering issues in global business.

The results contribute 25 % each to the final grade.

content: 

1. Development of business in Europe; development of business in the USA and global aspects..
2. Overview of the relevant economic and social settings for global business (international trade, foreign direct investment, mergers and acquisitions, labor migration, social and political developments).
3. Management issues (focus on cross cultural management).
4. Possible future developments in international business (global scenarios).

Required readings: 

Assigned from:

Adler, Nancy J. International Dimensions of Organizational Behaviour. 4th ed. Cincinnati: South Western, 2002

Balance, Robert H. International Industry and Business.

Bürgenmeier, B., and J. L. Mucchielli. Multinationals and Europe 1992: Strategies for the Future. Routledge, 1991.

Cowling, Keith. Beyond Capitalism: Towards a New World Economic Order. New York: St. Martin’s Press, 1994.

Daniels, John D., and Lee H. Radebaugh. International Business: Environment and Operations. 8th ed. Addison-Wesley, 1998.

Hampden-Turner, Charles and Fons Trompenaars. Building Cross-Cultural Competence. London, 2000.

IMF. Issues and Developments in International Trade Policy. August 1992.

Mead, Richard. International Management: Cross-Cultural Dimensions. 2nd ed. Cambridge, MA: Blackwell, 1994.

Moss-Kanter, Rosabeth. World Class. New York: Simon & Schuster, 1995.

Neal, Larry, and Daniel Barbezat. The Economics of the European Union and the Economies of
Europe. New York: Oxford University Press, 1998.

Nugent, Neill, and Rory O’Donnell. The European Business Environment. London: Macmillan
Press, 1994.

Ricks, David. Blunders in International Business. 1993.

Schneider, Susan and Jean Louis Barcaux: Managing Across Culture.

Smith, David. Eurofutures. Five Scenarios for the Next Millenium. Capstone, 1997.


Source URL: http://www.iesabroad.org/study-abroad/courses/vienna/fall-2012/mk-ib-344

Links:
[1] http://www.iesabroad.org/study-abroad/programs/vienna-music
[2] http://www.iesabroad.org/study-abroad/programs/vienna-european-society-culture